Pay Per Click (PPC) Marketing
Gain High-Level Brand Exposure and Attract More Leads
The digital marketing landscape is constantly evolving. Businesses need fast, effective solutions to stay ahead of the competition. Thrive Internet Marketing Agency’s PPC management services can help you increase your search engine visibility and drive immediate results.
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Make the Right Decisions for Your Brand With PPC Advertising
Pay-Per-Click (PPC) advertising is a powerful digital marketing tool that can help your business reach its full potential. By strategically investing in PPC, you can:
- Drive Targeted Traffic: Reach a highly qualified audience that’s actively searching for products or services like yours.
- Generate Immediate Results: Unlike SEO, PPC can deliver quick results, allowing you to see a return on investment sooner.
- Improve Brand Visibility: Increase brand awareness and recognition by appearing prominently in search engine results.
- Outperform Competitors: Gain a competitive edge by outranking your rivals in search engine results pages (SERPs).
How PPC Advertising Works
With PPC advertising, you bid on keywords relevant to your business. When a user searches for those keywords, your ad may appear at the top of the search results page. You only pay when a user clicks on your ad.
Major challenges online companies face:
- Increased competition
- Surge in ad blockers
- Strict industry regulations
- Changing customer demands
- High digital ad spending
- Varying market standards
- Elusive consumers
Social media, once a free platform for reaching millions, has become increasingly challenging. Stricter ad regulations and rising costs make it difficult for many businesses to maintain a strong social media presence.
Similarly, while SEO is a powerful long-term strategy, it requires significant time and investment before seeing results.
Pay-per-click (PPC) advertising offers a faster, more targeted approach. With PPC, you can immediately reach your ideal audience and measure the impact of your campaigns in real-time. Our expert PPC services will help you:
- Drive Targeted Traffic: Reach potential customers actively searching for your products or services.
- Maximize ROI: Optimize your campaigns for maximum impact and minimize wasted spend.
- Outperform Competitors: Gain a competitive edge and dominate search engine results pages.
Ready to take your business to the next level? Let’s discuss how our PPC services can help you achieve your marketing goals.
What Is Pay Per Click and How Does It Work?
Grow Your Business With Optimized Paid Search Campaigns
A Hanapin Marketing report shows that 79 percent of marketers find paid search marketing beneficial to their business. Consequently, approximately 62 percent of industry players said they would continue to increase their PPC ads budget in the coming years to draw new customers looking for their services.
According to Social Media Today, more than 7 million advertisers spent a total of $10.01 billion for pay per click ads in 2017 alone. Evidently, pay per click has become one of the most widely used marketing frameworks for generating higher ROI. But what is pay per click and how can it ramp up your digital marketing efforts?
Thrive’s PPC experts explain what is paid search and how it works to guide you through the fundamentals of PPC management. By understanding pay per click processes, you have a better chance of launching profitable campaigns. Learn all about PPC marketing and find out how our pay per click marketing agency can help you achieve success.
What is PPC?
Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads — hence the name pay-per-click.
People usually think of Google PPC when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also use the pay per click model.
PPC allows marketers to place ads strategically on a variety of online marketing platforms to make their products and services highly visible to their target market. This means the advertisements you see across the web are pay per click ads.
What Are the Different Types of PPC Ads?
Now that you know what is paid search, the next step is to understand the different types of PPC marketing campaigns that can help you build your online presence and promote your services to the right audience. Our pay per click advertising agency works closely with your team to determine the appropriate PPC ads that you can use to fill your sales funnel.
There are various types of pay per click ads available, depending on your goals:
Search Ads
Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. Our pay per click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.
Display Ads
Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action. Our pay per click advertising agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers.
Social Ads
Social media paid advertising is the fastest-growing segment of pay per click advertising services. Social ads appear on social media platforms, such as Facebook, LinkedIn and Twitter. They are programmed to reach prospects based on their hobbies, networks and interests, among other factors. Social media advertising is suitable for brands with an active social media presence and highly-targeted customers.
Remarketing Ads
Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website to come back and compel them to convert. Unlike search advertising, remarketing is relatively cheaper because there are lower competition and highly targeted customer segments. Our PPC marketing firm uses smart PPC ad formats and extensions to produce significant results with your PPC campaign.
Google Shopping Ads
Google Shopping ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERPs before they even click on anyone’s website. Our PPC agency recommends Google Shopping to eCommerce businesses with a large volume of products aiming to reach customers with clear buying intent.
In-stream Ads
In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners on Display Network. YouTube ads present your brand in a unique and memorable way. Recently, Facebook has launched in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.
Choose our pay per click management company and reach more customers.
Why businesses a lot of company choose us?
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FAQS
Frequently Asked Questions
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