Evergrove Flooring SEO
Evergrove Flooring SEO Portfolio Project
This portfolio project shows how we helped Evergrove Flooring improve organic visibility in a competitive home improvement market. By combining on-page SEO, technical fixes, blog optimisation, and stronger internal linking, we helped the brand move from limited first-page presence to much stronger search performance.
Project Snapshot
Evergrove Flooring is a long-established timber flooring supplier serving Queensland and Northern NSW. The site had strong commercial potential, but under-optimised pages, technical SEO issues, and weak keyword coverage were holding back search performance.
Keyword Growth Trend
Target keyword visibility improved as page optimisation, blog support, and technical fixes were implemented.
Project Performance
A snapshot of the strongest outcomes from the SEO campaign.
What needed to be fixed
At the start of the campaign, the site had limited keyword visibility in a competitive flooring market. Important service and product pages were not fully aligned with search intent, technical issues were affecting crawlability, and blog content was not consistently supporting keyword growth.
- Only 5 of 20 targeted keywords were ranking on page one.
- Key service and product pages were under-optimised.
- Technical SEO issues were affecting crawlability and indexing.
- Blog content was not consistently supporting organic growth.
How we built the SEO plan
The strategy focused on ranking improvement through a structured mix of on-page optimisation, monthly blog support, technical clean-up, and stronger internal linking. Every improvement was shaped around search intent, topical relevance, and ongoing performance monitoring.
- Optimised important service and product pages for target keywords.
- Improved blog content monthly to support relevant search queries.
- Resolved technical SEO and site performance issues.
- Strengthened internal linking and page structure site-wide.
How we solved it
This project combined technical improvement and content-led SEO to strengthen rankings across both commercial and informational search terms.
Page Optimisation
We improved the keyword relevance and content structure of core service and product pages.
Blog SEO Support
We optimised blog content monthly to capture new search queries and support topic depth.
Technical Fixes
We resolved crawlability, indexing, and site performance issues affecting search visibility.
Internal Linking
We improved page relationships to strengthen topical relevance across the website.
What changed after implementation
The campaign delivered meaningful gains in keyword visibility, organic sessions, impressions, and clicks. Most importantly, targeted rankings moved from a weak starting point to a dominant first-page presence, showing how structured SEO can improve visibility in a competitive flooring market.
- 19 out of 20 targeted keywords reached the first page of search results.
- Average keyword positions improved across the target set.
- Organic sessions increased as visibility and relevance improved.
- Impressions and clicks showed clear upward momentum.
Why this portfolio project stands out
This project is a strong portfolio example because it shows balanced SEO execution. It combines technical problem solving, content optimisation, and keyword strategy to deliver measurable ranking gains in a competitive home improvement niche.
- Shows clear movement from 5 to 19 page-one rankings.
- Demonstrates both technical SEO and content SEO execution.
- Highlights work in a competitive local and regional market.
- Supports agency sales conversations with practical proof of results.
SEO work included in this portfolio project
This project combined technical clean-up, page optimisation, and ongoing content support to strengthen organic visibility and ranking performance.
Looking for an SEO partner for your client projects?
We work with marketing agencies that need dependable support for technical SEO fixes, recovery projects, content-led optimisation, and long-term organic growth. If your clients need stronger rankings and better search visibility in competitive industries, our team can help you deliver with confidence.
Start a Conversation