App Store Optimization Services

As a leading App Store Optimization (ASO) agency in Maryland, MM Tech Hub helps local businesses and startups make their apps stand out. Every day, thousands of users search the Google Play Store and Apple App Store for apps they need. In fact, Apple has reported that about 65% of iOS app downloads come directly from App Store searches, and studies show roughly 80% on Android. Our goal is to maximize your app’s visibility and organic downloads by optimizing your app listing – making sure the right users find and install your app. We even offer a free ASO audit and free consultation to show you where your app stands and how it can improve.

What’s Included in Our ASO Service Package

Our comprehensive ASO service package covers everything your app needs to succeed:

Keyword Research

We analyze which search terms users employ in the App Store and Google Play. Our team uses advanced ASO tools to find the most relevant and high-traffic keywords for your app.

Competitive Analysis

We study your top competitors to understand their strategies. This helps us identify gaps and opportunities to make your app stand out.

Metadata Optimization

We craft a keyword-rich app title, subtitle, and description that clearly communicate your app’s value. Properly optimized metadata and category are crucial for store algorithms and user appeal.

App Icon & Screenshots

First impressions matter. We design or refine your app’s icon and a set of screenshots that highlight the best features. High-quality visuals increase click-through rates on your listing.

Promo Video & Creative Assets

If applicable, we create a short preview or promotional video. Videos can significantly boost conversions by showing your app in action.

Ratings & Reviews

We help implement techniques (like in-app prompts) to encourage happy users to leave positive reviews. More positive reviews and higher ratings improve credibility and ranking.

Launch & Monitoring

We assist with launching or updating the optimized listing on the App Store and Google Play. Then we closely monitor the results, gathering data on impressions, downloads, and user behavior.

Ongoing Optimization

ASO is not one-time. We refine your strategy using performance data by optimizing keywords, testing new creatives, and adapting to algorithm changes, with monthly actionable recommendations for growth.

Reporting

You’ll receive detailed monthly ASO reports covering keyword rankings, app downloads, conversion rates, and other key performance metrics to track progress and growth.

Local Maryland Expertise

We understand the unique market of Maryland and target audiences within and beyond the region. Whether you’re a Baltimore startup or a Annapolis small business, we tailor our ASO strategy to your business goals.

Experienced ASO Team

Our ASO specialists live and breathe app marketing. We keep up with the latest app store algorithms and industry trends, using best-in-class ASO tools to find the most effective keywords and optimization tactics.

Comprehensive Approach

We offer full-service ASO for both Android and iOS. From keyword research and metadata optimization to creative design and review management, we handle all aspects of your app listing to drive growth.

Free Audit & Consultation

We start by offering a free ASO audit of your app’s current store listing. This no-obligation review identifies quick wins and opportunities. Our free consultation then outlines a custom ASO plan for your app.

Data-Driven & Transparent

Every step of our process is backed by data. We monitor your app’s performance and provide detailed reports, so you always see how ASO improves your downloads and rankings.

What is App Store Optimization (ASO)?

App Store Optimization (ASO) is like SEO for mobile apps. Just as websites need search engine optimization, apps need ASO to rank at the top of app store results. ASO involves improving your app’s metadata and creative assets so that app store algorithms (and users) recognize it as the best match for relevant searches. This includes keyword research, optimizing your app’s title, subtitle, and description, designing engaging icons and screenshots, and encouraging positive reviews and ratings

Mobile App

Benefits of App Store Optimization

Investing in ASO brings many advantages to your app’s growth. Key benefits include:

Higher Visibility

ASO helps your app rank higher in app store search results, so more potential users see it when they look for apps like yours.

Targeted Downloads

By optimizing for relevant keywords, ASO attracts high-quality users who are actively searching for your app’s features.

Increased Installs

A well-optimized app listing with clear descriptions & visuals turns browsers into downloaders. Over half of downloads come from searches.

Lower Acquisition Cost

ASO drives organic growth, reducing your dependence on paid ads. By improving discoverability and conversion, ASO can cut your user acquisition costs over time.

Improved Ratings & Reputation

Our ASO strategies encourage satisfied users to leave positive reviews and help manage feedback, which not only boosts ratings but also signals quality to the app stores.

Competitive Edge

With millions of apps available (over 2 million on the App Store and 3 million on Google Play), ASO gives you the edge. It helps you outperform competitors for key search terms by appearing higher in results.

Ready to see how ASO can transform your app performance? Contact MM Tech Hub today for a free ASO audit and consultation.

faq

Have more questions?

Just reach out at info@mmtechhub.com or call us at 301-848-1288

ASO is an ongoing process. You may start seeing improvements in visibility and downloads within a few weeks of launching the optimized listing, but full results often take a few months of continuous optimization.

We optimize for both. Our ASO experts create tailored strategies for the Apple App Store and Google Play. Each store has its own rules and ranking factors, and we ensure your app excels on both platforms.

No honest agency can guarantee #1 rankings. However, our proven ASO methods and expert use of industry tools give your app the best chance of ranking high for target keywords. We focus on consistent improvement and transparency, so you see real progress over time.

Our free ASO audit reviews your app title, keywords, description, visuals, and ratings. We identify quick fixes and opportunities, like missing keywords or weak graphics. The report shows where your app stands and outlines recommendations.

While ASO expertise can come from anywhere, a local Maryland agency brings regional understanding, faster communication, and a personal touch, helping Maryland businesses grow with a team that truly cares.